There are mechanisms to protect young users from psychological manipulation, such as age rating systems, codes of practice, and guidance that specifically prohibits the use of dark design. Some games promote unhealthy body imagery while others actively demonstrate and encourage bullying through indirect aggression between characters. Teenage girls’ susceptibility to peer influence is exploited to encourage them to buy clothes for in-game avatars. Some of this psychological manipulation seems inappropriate for younger users. For example, the expertly crafted algorithm behind YouTube’s “Up Next” video suggestions can keep us watching for hours if we let them. So these platforms are intentionally optimised to command and retain your attention, even if you’d rather close the app and get on with your day. In this “ attention economy”, the more you scroll or watch, the more money the companies make. Free services such as Facebook and YouTube monetise your attention by placing advertisements in front of you as you scroll, browse or watch. Other elements of dark design are less obvious. These “ hidden costs” aren’t accidental: the designer is hoping you’ll just hit “order” rather than spending even more time repeating the same process on another website. You dutifully create an account, select your product specifications, input delivery details, click through to the payment page - and discover the final cost, including delivery, is mysteriously higher than you’d originally thought. Say you’ve found a competitively priced product you’d like to buy. Or you can try the Cookie Consent Speed-Run, an online game that exposes how difficult it is to click the right button in the face of dark design.Į-commerce websites also frequently use dark patterns. You’ll know from experience which one you tend to click. But in truth, manipulative cookie banners are just one example of what’s called “dark design” – the practice of creating user interfaces that are intentionally designed to trick or deceive the user. The UK’s information commissioner recently urged G7 countries to address this problem, highlighting how fatigued web users are agreeing to share more personal data than they’d like. Because those additional cookies generate extra revenue for the websites we visit, cookie banners are often designed to trick you into clicking “accept all”. The cookie banner purports to offer you a choice: consent to only the essential cookies that help maintain your browsing functionality, or accept them all – including cookies that track your browsing history to sell on to targeted advertising firms. This annoying impediment to your seamless web browsing is called the “ cookie banner”, and it’s there to secure your consent, as per online privacy laws, for websites to retain information about you between browsing sessions. Read more: Oracle partners with Red Bull Racing Honda for improved F1 data analyticsįor users who still want to play online, the post states that relatively newer titles like “Need for Speed Most Wanted (2012), Need for Speed Rivals, Need for Speed (2015), Need for Speed Payback, Need for Speed Heat and Need for Speed Hot Pursuit Remastered” will continue working and are available via the company’s EA Play subscription.The vast majority of websites you visit now greet you with a pop-up. “The number of players has come to a point where it's no longer feasible to continue the work behind the scenes required to keep Need for Speed Carbon, Need for Speed Undercover, Need for Speed Shift, Need for Speed Shift 2: Unleashed and Need for Speed The Run, up and running,” the community manager explained. “From September 1st 2021 onwards, you can still play the games and use the respective offline features of these titles,” the post states.ĮA says that the company took the decision to focus on the future of Need for Speed. While you can still play the game to its full potential until September, online matching and multiplayer features will stop working at the end of August, unfortunately. This essentially means that starting September, gamers will not be able to play with these friends as the “online” components of these games will not be able to connect with the game publisher’s servers. The company says that the decision to delist these games comes ahead of the “retirement” of the online services for these games on August 31. Also read: Electronic Arts’ Post-Lockdown Slump Not as Severe as Feared
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